Monday, April 14, 2014

Culture and Communication Videos

Long since, the drive to belong (noted as empathy) has long been ingrained into the human genetics. However as history progresses forward the feeling of 'empathy' becomes more than just a drive, more than just a link between blood ties (such as religious preferences). Now it can be formed into it based on national identification. Empathy can also be seen to spread through use of media - like the earthquake that hit Haiti - media coverage caused a social response to the disaster."We are soft -wired to experience another's plight as if we are experiencing it ourselves." (Jeremy Rifkin, The empathic civilisation). The idea is that the human race, as a whole - or even seen in individuals, as we experience another person's pain, or suffering, we will feel the same way the person is. This can also be exemplified through the use of technology - a widespread epidemic. As stories go viral on the internet, the news, radio and so on, people react. They can at very least sympathize with the party in question. Then the news of a tragedy may become more apparent, whereas without that agent, people may not have noticed the tragedy before. People as a whole, will place judgement, develop bias, and will label people - without really getting to know them. Through learning more about people's lifestyles and cultures, this viewpoint may be changed. The use of outrospection - instead of being self reflective, but looking deeper into the people they know, and meet."In the 21st century we need to recognize that to know thyself, is something that can also be achieved by stepping outside of yourself, by discovering other people's lives, and empathy is the way to revolutionize our own philosophies of life, to become more outrospective and create the revolution of human relationships, that we so desperately need" (Roman Krznaric, The power of outrospection). In this way, of reaching an understanding of people's lives and cultures, can a further sense of empathy be achieved, and can people start to recognize the importance of  discerning others lives and abilities.          


                                                                                         
Today's culture along with the prospective from a newer generation has changed as they try to find a sense of cultural identity. One such change that is noted - is a certain attitude towards the education system. How the education system is undergoing changes, to fit in with the up rise in divergent thinking. How to educate the generation to develop a sense of cultural identity. Arts introduce the idea of aesthetic experience - where people are present in the current moment, but at the same time are deadening themselves to what is happening. "If your interested in the model of learning, don't start from this production line mentality. It's essentially about conformity, and increasingly its about that as you look at the growth of standardized testing and circular, and its about standardization" (Sir Ken Robinson, Changing Paradigms). An increasing pattern can be seen in the ways in which people will 'conform'. This can also be interlinked with the pattern of empathy spreading through the use of technology. As people grow accustomed to the changes made with the school systems - and differing thinking patterns, and alongside the intake of information bombardment collected from the internet presents an opportunity for people to express that empathy.  Furthermore the internet can also be applied to help with other opportunities connected to those empathic notices. (if someone found out about a disaster striking somewhere they might feel urged to help, and another part of the internet spectrum could present that given opening). In this way many aspects of the internet coalesced with peoples empathic nature can give way to many moments that can be of help to others. This is also known as cultural capitalism. "In today's capitalism the tendency is to bring the two dimensions together in the same cluster. So that when you buy something, the consumers duty to do something for others, for the environment; its already included...its not just what you are buying, its what you are buying into" (Slavoj Zizek, First as tragedy, then as farce). Nowadays with the concept of 'cultural capitalism' people feel that they might be helping - or doing another task such as donating a coin to a charity when asked. There lies a sense of belonging; if they follow the norms then they will have contributed their part. Even more so when it is pushed into their conscious as a constant reminder from ads, t.v, radio, media and other sources of technology. As mentioned earlier all of these methods - the source of empathy, its uses and its role in society, all bring together the absolute - the connection between the elements and how humans use these tools to interact with one another and bring about change.






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